InDiA PoIsed !

[Source : 1 Jan, 2007 0218hrs ISTTIMES NEWS NETWORK ]


A two-pronged action plan marks The Times of India ’s christening of 2007 as the ‘Year of India’ and the ensuing six-week long ‘India Poised’ campaign. Sweeping aside the euphoria and headiness surrounding Brand India, TOI will bring you a critical assessment of India’s readiness for any serious claim to international fame. Along with our television partner, Times Now , we will pry open areas of public governance, infrastructure, health, business and economy, environment, social sector and culture, among others, to sort the stars from the non-performers. We will seek answers why, and draw a roadmap with lucid action points.

Wherever Indians are performing well, we will showcase their stories to amplify what makes them tick. Rest assured, we won’t bombard you with a list of the usual suspects. TOI has been actively scouting the country’s topography in the past months in search of unsung heroes who have succeeded in this country against all odds. We hope their stories will hold invaluable nuggets for all of us to excel in our diverse fields.

If you have any queries or suggestions for these remarkable Indians, please feel free to shoot an email or SMS to us.

That brings us to the second plank of our ‘India Poised’ campaign: You. No profiling or querying by TOI will ever result in a substantive action plan without your inputs. Through our reader-interactive initiative, ‘My Times, My Voice’ we seek to involve you not just through the newspaper and TV channel, but also a dedicated website (www.indiapoised.com) and over mobile phones and blogs (www.mytimesmyvoice.com).

Your opinion may or may not always be in consonance with what we believe, and that’s exactly how we want to present it, as a reflection of India’s true democratic strength. We request you to take the time to refer to our newspaper and website for near-daily exercises in reader participation.

You are also invited to umpteen on-ground events that will straddle a healthy mix of work and play. From panel discussions and debates, to walkathons, music contests and cuisine festivals, we hope you’ll enjoy it all to the hilt.