• The Indian online travel market will be US$6 billion by the end of 2010.
• Travel is the largest e-commerce category in India.
• In a complex and diverse marketplace with 28 states, 25 official languages and over one billion people, regional reach and local context trump national brands and strategies.
• In a strongly faithful culture, one out of five leisure travelers take religious pilgrimages.
• About US$130 million has been poured into the OTA space in the last 30 months, indicating the serious potential of online travel in the country.
• The Indian domestic air market will double in size from US$3.6 billion to reach $7 billion in 2010; the market share of LCCs rose to 49% in 2008.
• Indian Railways has emerged as the largest online travel Web site in APAC in transaction volume, tracking 113,000 transactions per day.
• In India, religious travel is not a niche it is akin to leisure travel.
• Religious travel accounts for almost 20% of the total trips taken by the middle class in India.
• The travel problem in India is not only the air and hotel. It is the about the last mile. The bus segment has also seen the entry of online bus aggregators like Redbus and Ticketvala.com.
No comments:
Post a Comment