Government of India has been making all the very inititative to bring tourism back to country. The Ministry of Tourism has taken out various tourism themes in India that have increased the influx of tourists. The latest of all is Wine Tourism.
Though many eye brows were raised on this theme, as India has always been seen as a state oriented towards culture and heritage. The big question that came forward was – will it affect its identity?. But after much brainstorming, Government of India have identified the significance of Wine Tourism in India.
Though relatively new, Wine Tourism in catching up with others and would soon give a good competition to other tourism themes.
Recently, The Vijay Mallya-owned UB Group plans to enter the tourism industry, by promoting its Four Seasons winery at Baramati in Maharashtra as a lifestyle destination.
UB Group plans to invest close to Rs 50 crore (Rs 500 million) by June 2009 in its winery project and another Rs 50 crore in the next few years in building barrels, tanks and vineyards. It has set a target of producing a million bottles in 2009-10 and a million cases in three years.
With this upsurge in Wine tourism in India, travel experts are expecting more and more companies based in India to invest in same.
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